By Billings Farnsworth
Most people don't think about the first website that pops up when they type something into their search engine, but a lot of things had to happen to bring that website where it is. Search Engine Optimization is the process of making websites and web pages the most popular choice for search engines to display when a search is performed.
Search engine's use a process which determines which site is the most relevant to the keywords that are being searched for and then places that website at the top of a long list.
There are a number of factors that make web pages and websites optimal to search engines, including dates, relevancy of information and the amount of time a keyword comes up. Most search engines are programmed to find the right amount of keywords in comparison to other filler words to ensure a word isn't spammed and the sites don't have any useful information just a large amount of keywords. Many businesses specialize in search engine optimization and will go through a website adjusting certain keywords to make websites more popular.
Search engine optimization is a service a lot like advertising and websites will pay good money to be properly optimized in order to draw more traffic. By being the top of the list in a web search it is almost guaranteed that users will click your link and go to your website. The more popular and larger your website is you are able to pay the search engines directly to be better optimized and you can even pay to have sponsored links.
Orangesoda, inc. is an online marketing company, which specializes in search engine optimization, and pay per click advertising for local Internet marketing. Billings Farnsworth is a freelance writer.
0 komentar:
Post a Comment